Trademark Management

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Proper management of your intellectual property is one of the key tasks for running a successful business. 

Each organization can develop its own strategies for managing the means of individualization, taking as a basis the strategies of the world's leading countries in the field of patent law - the USA, China, Japan, Germany. 

However, each country has its own individual characteristics, in particular those associated with the stages of development of means of individualization in general, which will certainly influence the IP management processes. 

To develop strategies for the management of a trademark, the results of the assessment of this trademark will also be useful. 

The transfer of the right to a trademark can be carried out either in the form of an assignment of the right to a mark, or in the form of a license to use the mark. 

License agreements for the right to use a mark are basically of two types: 

  • Simple (non-exclusive) license agreement. 

  • Exclusive license agreement. 

In addition, there are full licenses and partial licenses. 

  • Full license - a license that grants the right to use a trademark for the entire list of the International Classification of Goods and Services (ICGS) for which it is registered. 

  • Partial license - a license that grants the right to use the mark only for a part of the goods or services from the entire list of goods or services for which protection has been issued.

Why do you need to manage a trademark?

Management is necessary for the development of a trademark and other means of individualization. A well-designed and effective trademark management strategy can make the organization better known in the world market, and will undoubtedly bring additional revenues.


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